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About the survey

The Nine Key Factors

In the VR survey on the Company of the Year, employees are asked about their attitudes towards nine key factors in the internal work environment of companies. Each key factor is given a rating from one to five, and together they form an overall score, both for the companies that appear on the lists and the overall score for all respondents in the survey. The weight of the factors in the overall score varies, with company management carrying the most weight. See discussion on methology below.

The Nine Key Factors

Management

Do employees feel that the workplace is well-managed and do they trust their superiors?

Morale

How well do employees get along with others at the workplace?

Salary and Benefits

Are employees satisfied with their pay?

Working Conditions

Safety, technology, lighting, acoustics, dining and coffee facilities, etc.

Flexibility at Work

Room to take time off, run errands, and balance work and family life.

Independence at Work

Initiative at work, overview, goals, and self-confidence.

Company Image

Employees' perception of the general discussion about the company.

Job Satisfaction and Pride

Are employees proud of their workplace and do they feel good at work?

Equity

Do all have equal opportunities, regardless of age, gender, origin, sexual orientation, religion, or beliefs?

The overall score reflects employees' general attitudes towards their workplaces, the average of all nine factors listed above. The overall score in the table below is independent of the size of the companies and is based on the responses of all those who participated in the survey, regardless of whether the respondents' companies made it onto the company lists.

Factors that Make Up the Measurement of the Company of the Year 2025

    • I receive support and encouragement from my immediate supervisor.
    • My immediate supervisor highly respects the staff.
    • My immediate supervisor is fair to the staff.
    • I can turn to my immediate supervisor if I need to.
    • My immediate supervisor ensures I have opportunities to develop my skills.
    • My immediate supervisor improves working conditions when necessary.
    • It is clear what my immediate supervisor expects from me.
    • At my workplace, staff are praised when they perform well.
    • How well or poorly do you think your workplace is managed?
    • I have complete trust in the company's management.
    • I usually find the work atmosphere to be relaxed and unforced.
    • Communication among my colleagues is open and straightforward.
    • I get along well with my colleagues.
    • Satisfaction with salary and benefits.
    • The salaries of the institution's staff are determined fairly.
    • Do you think your employer provides better, similar, or worse salary and benefits compared to other similar workplaces?
    • Satisfaction with the workspace, i.e., work or office space.
    • Satisfaction with lighting.
    • Satisfaction with ventilation.
    • Satisfaction with acoustics (satisfaction or dissatisfaction with noise levels).
    • Satisfaction with dining and coffee facilities.
    • Satisfaction with workplace safety.
    • Satisfaction with computer and equipment.
    • I can leave work on short notice to attend to urgent personal matters.
    • I have room to run errands during work hours when necessary.
    • Are you satisfied or dissatisfied with the flexibility you have at work?
    • I find it easy to balance work and family life.
    • I find it easy to take summer vacations/other holidays at times that suit me.
    • I feel I have a good grasp of all aspects of my job.
    • I feel I have sufficient overview of all the aspects required of me in my job.
    • The goals of my job are clear.
    • Overall, I have significant influence over how my job is performed.
    • When my company is mentioned, the discussion is usually favorable.
    • Overall, customers have a positive attitude towards the company.
    • Overall, the company I work for is considered to be very reliable.
    • Overall, I am satisfied with my job.
    • Overall, I feel good at my job.
    • I can recommend my workplace as a good place to work to my friends.
    • I am proud of the company I work for.
    • At my workplace, there is an emphasis on gender equality.
    • At my workplace, there is a clear policy on gender equality.
    • At my workplace, I feel that men and women receive the same opportunities for career advancement.
    • At my workplace, people are not discriminated against (e.g., based on age, gender, origin, sexual orientation, or religious or life beliefs).
    • At my workplace, a diverse group of individuals works (e.g., in terms of age, gender, origin, sexual orientation, or religious or life beliefs).
    • At my workplace, both men and women hold positions of responsibility.

The Idea

In VR's survey on Company of the Year, the staff's attitudes towards key factors in the workplace environment are assessed. The survey provides a platform for union members to express their opinions and inform management about what is being done well and what could be improved. The results offer managers a wealth of information and a practical guide on whether improvements are needed and where. They not only show the company's status in the eyes of the employees but also how it stands compared to other companies in the labor market.

Activating Human Resources

The philosophy behind Company of the Year is that the internal work environment of companies has a tremendous impact on their performance, not less than external operating conditions. Companies that, for various reasons, poorly or not at all activate their human resources cannot take advantage of favorable external conditions or respond to negative operating conditions or external shocks.

In this context, the internal work environment primarily refers to the prevailing attitudes among employees. How do they view their work, their working conditions, colleagues, managers, and the company's policy and management? What is the attitude of managers towards their subordinates? The more negative these attitudes are, the poorer the company's internal work environment.

This can be measured in many ways. In VR's survey, the results are based on nine key factors: management, morale, wages, working conditions, work flexibility, job autonomy, company image, satisfaction and pride, and equity, which was introduced in 2016. These factors reflect the trust prevailing in the company's internal communications, how proud or pleased the staff generally is with their work and the company they work for, the respect managers have for their staff, and the atmosphere at the workplace.

Satisfied Staff = Increased Quality

A company considered an attractive workplace can choose from the most qualified staff and benefits from high employee loyalty. Production and service quality increases, as the synergy is that all employees strive to achieve success. A good work environment reduces stress and strain and increases overall job satisfaction, which in turn reduces sick days. Employees show initiative in their work, which also promotes innovation in the company's operations and successful development. As a result, the company becomes more flexible in responding to changes in its operating environment or competitive conditions. The company's image becomes strong, both internally towards the staff and externally, and the company benefits from positive word-of-mouth.

The Survey Identifies Areas for Improvement

Company of the Year enables managers to approach their internal work environment in a focused and effective manner. Firstly, the results are a reliable tool for measuring the company's performance as a workplace. They indicate whether and what problems exist and simultaneously what opportunities it has. Secondly, Company of the Year provides an important comparison over the years. Thirdly, the definitions of Company of the Year include powerful tools that managers can use in collaboration with staff to make the workplace desirable.

A Powerful Tool for VR

The survey results give VR a clear and comprehensive picture of the members' attitudes towards their workplaces. This information is useful for the union in its wage negotiations, allowing VR to assess what emphasis should be placed on demands in collective agreements and whether the attitudes of managers and/or public authorities need to change. Thus, the survey supports the union's operations and services.