Registration for VR's Company of the Year Survey is Open!
The survey is a fantastic opportunity to gauge employee sentiment! The results provide a broad and reliable overview of the internal environment of the company, including how employees perceive management and their workplace. These insights can then be used to make necessary improvements. Strong performance in the survey enhances a company’s position in the competition for skilled and sought-after employees.
How Can Your Company Participate?
Companies that wish to give all employees the opportunity to participate must send the following information to fyrirtaekiarsins@vr.is by January 17, 2025:
- ID numbers (kennitala), names, email addresses, and mobile phone numbers of all employees—both VR members and non-members.
- The name and ID number of your company.
Important: Please send this information in a locked Excel file and text the password and company name to 820-1700 (Victor Karl Magnússon, survey administrator at VR). Alternatively, the data can be sent directly to Gallup—contact Tómas Bjarnason, tomas.bjarnason@gallup.is for further details on this arrangement.
To be eligible for the Company of the Year 2025 award, the company must ensure all employees, regardless of union membership, have the right to participate in the survey. Even if all employees are VR members, the list must still be sent to ensure the company’s participation in the selection process. The survey is conducted exclusively online and is available in Icelandic, English, and Polish.
What Is the Cost of Participation?
If all employees in your company are VR members, participation in the survey is free of charge! Companies incur no costs for VR-member employees but may request that non-members also be included. The costs for non-members are as follows (amounts exclude VAT):
- Small companies (fewer than 29 employees): 59,900 ISK
- Medium-sized companies (30–69 employees): 86,400 ISK
- Large companies (70 or more employees): 106,300 ISK
Additionally, there is a fee of 490 ISK per non-member employee.
Companies can also purchase a report with the survey results, which is prepared for presentation to employees. This report includes free consultancy services for management.
Announcement of the Company of the Year 2025
In May 2025, the results of the Company of the Year survey will be announced. The selection is based on the results of nine key factors in the survey. The top 15 companies in each size category will be awarded the title of Model Company, with 45 Model Companies in total, including the winning companies themselves.
Additionally, awards will be given for the Most Family-Friendly Firms, based on employee attitudes toward factors like flexibility and the ability to balance work and personal life. The VR Education Award will also be granted, reflecting employees’ attitudes toward lifelong learning, professional development, and training opportunities within the company.
The results for all companies meeting the minimum response rate (35%) will be published publicly on the VR website, regardless of whether all employees were given the opportunity to participate.